High ROI
One of the biggest advantages you get from SEO is a very high return on investment. It holds 3rd place in terms of cost/lead, just behind Social Media Marketing and Blogs.
Targeted Web Traffic
With SEO, your website will be positioned among the first results for your keywords, thus, when people come to your website after searching for one of those keywords, they have already shown a certain degree of interest for what you have to offer.
High Conversion Rate
As a small business owner or manager, you surely know how difficult it can be to get leads and how valuable they are. By targeting traffic, SEO achieves the highest conversion rate from leads to real buying customers of all marketing channels.
Sales Volume Increase
The objective of any marketing campaign is attracting more customers and increasing the sales volume. By taking advantage of the high conversion rate that SEO provides, your customer base will increase and your sales volume could rise through the roof!
Brand Awareness
By positioning your site in the top search engine results, you will place your business in front of the hundreds, thousands or millions of people (depending on the industry) who search for your products or services every month, thus greatly increasing your brand awareness.
What is SEO?
In short, SEO is an internet marketing strategy that focuses on increasing a website’s standings in the search engine result pages for search queries conducted on specific keywords, previously identified as valuable for that website.
SEO Process
Keyword Research
One of the most important steps in any SEO project, keyword research focuses on finding the best industry-related words or expressions to optimise for, in terms of competition and number of searches. For small business SEO, the most searched for keywords are not always the best to consider for search engine optimisation.
SEO audit of the website
Once the target keywords have been identified, the website is evaluated in terms of its already existing SEO value for those keywords.
Competition Analysis
This is where you get to understand your competition strengths and weaknesses. In many cases this step can point you to the first actions to take in your own campaign.
On-page Optimisation
This step deals with fixing potential errors on your website, optimising the website loading time, image sizes and alternate texts, different valuable HTML tags, etc.
Off-page Optimisation
This is the most important step in a SEO campaign, especially for small businesses and is mainly comprised of building high-quality links on other websites that point back to your own. There are several factors to consider when building links and, if not done properly, some of them can hurt your website’s standings rather than help them.
Why us?
At RochIT, we believe that every small business deserves a shot at success and we know that SEO is one of the best weapons available. With 5 years experience in getting various websites top rankings on Google, as well as other search engines, we constantly keep up-to-speed on all search engine algorithm changes, in order to provide you with top-quality, search engine approved SEO services. Choose us and get:
FREE Keyword Research
FREE Preliminary SEO Audit
Affordable Rates
White-Hat SEO Only!
Manual Link-Building
Monthly Reports
